Mood Board

The mood board was kind of a brainstorm of initial ideas, a visual collage of things that make me think of the seaside. There is quite a contrast, but its all quite bright, and fun.
The two top left images are dark areas filled with bright lights, representing the warm colourful nightlife that I associate with going to the seaside in the summer.
The sun, sea and sand represent the beaches in the summer, probably the first thing most people will accociate with the seaside, and again quite bright, but calm.
The bumper car and the arcades represent the fun of the seaside, where everyone can relax, and perhaps act like children and bring back memories.
The hot dog reminds me of the old signs by the beaches where you can buy fast food, and the ice cream also brings memories of children and adults enjoying something cold by the sea.
Lastly, the middle image represents the family aspect of the beach, tieing it all together, the beach being a fun safe place for the whole family, and all ages.